現在越來越多的商家選擇定做產品包裝盒，那么定做產品包裝盒的目的是什么？它給我們帶來了什么好處？今天食品包裝禮盒定做廠家就來跟大家分享兩點:

Now more and more businesses choose to customize product packaging boxes. What is the purpose of customizing product packaging boxes? What benefits does it bring us? Today, the manufacturer of food packaging gift boxes will share two points with you:

1.定做產品包裝盒的用處

1. Use of customized product packaging box

就信息傳遞而言，商家須根據相關法律法規標注產品的所有信息，產品包裝盒在其中起著重要作用。外包裝上的要素須使消費者能夠知曉含量、品牌、產品名稱、儲存方法、體積和重量、原料的成分和配料、環保標志、保質期、條形碼等。自二十世紀70年代以來，條形碼被人們廣泛使用。

In terms of information transmission, businesses must mark all information of products according to relevant laws and regulations, in which the product packaging box plays an important role. The elements on the outer package must enable consumers to know the content, brand, product name, storage method, volume and weight, ingredients and ingredients of raw materials, environmental protection marks, shelf life, bar code, etc. Since the 1970s, bar codes have been widely used.

2.激發購買欲望。

2. Stimulate purchase desire.

提升品牌形象已經成為商家考慮的重要因素之一。如何在產品和消費者之間搭建一座橋梁顯得尤為重要。比如商家會在產品包裝盒上附加一些關愛的話語和正面的宣傳倡導信息。要想讓產品在種類繁多的商品中脫穎而出，打動消費者，包裝設計與廣告語言的結合是一位的。

Improving the brand image has become one of the important factors that merchants consider. How to build a bridge between products and consumers is particularly important. For example, merchants will attach some caring words and positive publicity and advocacy information to the product packaging box. To make products stand out in a wide variety of goods and impress consumers, the combination of packaging design and advertising language is one.

比如在銷售領域，定做產品包裝盒要考慮的重要因素是如何與競爭品牌競爭，如何打造優秀的視覺效果。首先，產品須與包裝結合，才能吸引消費者的注意力；其次，要讓包裝的功能更有針對性，讓消費者對包裝的功能一目了然，才能留下深刻的印象。所以定做產品包裝盒大的目的就是向客戶介紹產品信息，刺激客戶的購買需求。

For example, in the field of sales, the important factors to be considered in customizing product packaging boxes are how to compete with competitive brands and how to create excellent visual effects. First of all, products must be combined with packaging in order to attract the attention of consumers; Secondly, we should make the functions of packaging more targeted and let consumers know the functions of packaging at a glance, so as to leave a deep impression. Therefore, the purpose of customized product packaging box is to introduce product information to customers and stimulate their purchase demand.

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